UPDATE* The video is now live on Youtube, please like and share!
My current project is artwork and a music video for the release of the track 'Murphy's Law' by a great new band called James King and the Regals, whom I also shot recently:
The song describes a tussle with pessimism, personified in the figure of Mr Murphy - named after the inventor of the famous more formulated version of sod's law. I recall that the real Murphy himself was a test pilot, whose catchphrase was "If anything can go wrong it will go wrong". A wise axiom for a man who flew around on glorified bombs.
Nevertheless, for the rest of us this view is a perspective which can have a more negative meaning. My reaction to the song was that it embodied both negativity in the shadow figure of Murphy, as well as positivity, actually represented by the artist creatively reflecting on his experience of pessimism, thus asserting some kind of resistance if not mastery to such a gloomy thought process.
This was my thinking when coming up with the creative for the video. In order to embody this opposition of positive and negative, I felt I wanted to contrast images of life with death: exuberant colour with dark monochrome setups; lavish rushes of light with deep black; the denuded skeleton or skull against beautiful and lavishly dressed and styled female forms; movement against stasis; and other technical contrasts such as crisp cinematic definition footage shot on Arri against degraded handycam video.
This is the artwork I created for the digital release, based on composited stills from the video:
Perhaps the concepts which I just described are visible in the juxtaposition of almost Victorian cameo portrait of the model (talented singer Emma Lauran) against the skull from my anatomical skeleton, whom I have named Yorick, along with fluorescent video distortion against clean monochrome lettering.
At any rate, it went down well with the band.
Below is short clip from the video which was cut to trail the digital release. I enjoy punchy editing contrasted with slower sections, but this bit is from the end of the song where it's mostly the former. If you follow my Instagram stories, you probably noticed the featuring 'power zooms' which I've grown to love over the last few months. The other model in the video is the fantastic Liv Turnbull, and you can see some shots I took of her here.
The full music video will be out soon. If you like what you see or would like to comment, do get in touch or follow me on Vimeo