I was doing some last minute Christmas shopping yesterday on Chiswick high road. There are quite a few greengrocers stalls which, for the festive season, sell the usual range of Christmas greenery: christmas trees, wreaths, poincettias, and the like. They all sell exactly the same gear. I imagine that’s because they all are supplied by the same company.

Naturally the bawling grocers appeal to the punters’ Christmas spirit to part with their cash. One stall had enormous sacks of spuds with placard announcing: “Christmas day, boxing day, new year’s eve: Sorted!”. I quite liked that.

One stall was selling cyclamens, which are one of my favourite flowers it so happens. However, I think this particular trader hadn’t really grasped the whole seasonal marketing strategy thing…

Merry Christmas everyone!